In Farm to Fable, Robert Grillo Uncovers Dangerous Marketing Fantasies
Farm to Fable is an eye-opening book that answers the question: Why do people in modern societies eat animals, when it is not necessary for (in fact is harmful to) our health and survival? Author Robert Grillo shows that a series of manipulative fictions keep animals on our collective plates. His insider’s perspective as a marketing consultant (including former work on Happy Meal boxes) is the ideal basis for his careful research and insightful analysis. His book continues (more…)